USDOT unveils 'OMG' PSA to warn teens about distracted driving
November 29, 2011
The U.S. Department of Transportation has unveiled 'OMG,' a new public service announcement (PSA) to warn teenagers about the dangers of distracted driving. The PSA is available on the newly redesigned Distraction.gov website, along with new materials designed especially for young drivers. The PSA will air nationwide on Regal Cinema theater screens this week and on gas station pump-top screens owned by Outcast's PumpTop TV throughout the month of December.
"Teen drivers are particularly vulnerable to distracted driving which is why we are making an extra effort to ensure they understand the dangers," said Transportation Secretary Ray LaHood. "Thanks to the help of Regal Cinemas and Outcast's PumpTop TV, we're reaching teens directly--whether they're at the movies or filling up their tanks--to emphasize the importance of keeping their eyes on the road, their hands on the wheel, and their focus on driving at all times."
Read the USDOT news release.