MENU
Home Home Home
 

UMTRI to Lead NHTSA Project to Study Risk Perception

September 11, 2006

The project will be directed by Dr. David W. Eby, research associate professor and head of UMTRI's Social and Behavioral Analysis Division and managed by UMTRI's Dr. Paul A. Green and Ms. Lisa J. Molnar.

UMTRI was recently awarded a nearly $1 million discretionary cooperative agreement from the National Highway Traffic Safety Administration (NHTSA) to study the mechanisms underlying risk perception in relation to improving traffic safety. The project will be directed by Dr. David W. Eby, research associate professor and head of UMTRI's Social and Behavioral Analysis Division and managed by UMTRI's Dr. Paul A. Green and Ms. Lisa J. Molnar.

The five-year research program is intended to support the study of mechanisms underlying risk perception and to develop strategies to positively influence traffic safety, in particular increasing safety belt use. The project will be guided by an oversight committee composed of four U-M faculty: Dr. J. Frank Yates (Psychology, Business); Dr. Stephen Pollock (Industrial and Operations Engineering); Dr. Alfred Franzblau (Environmental Health Sciences, Emergency Medicine, Center for Risk and Communication); and Dr. Lee A. Green (Family Medicine). A major focus of the project will be to support UM faculty and student research projects on appropriate topics.