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U-M, Kohl's launch campaign to reduce distracted driving among teens

August 18, 2015

It’s a contract full of such vows as “I will find sunglasses before driving,” “I will wait until stopped to search for music” and “I will rely on passengers to make calls or text for me” – signed by teens before hitting the road as new drivers.
The teen-parent driving agreement is just one of the many free online tools offered to young drivers, parents, families, schools and communities through the new Kohl's Drive Smart initiative launched this summer.
A $299,497 grant from Kohl’s Department Stores is made possible through the Kohl's Cares cause merchandise program. Through this initiative, Kohl’s sells $5 books and plush toys, where 100 percent of net profit benefits children’s health and education programs nationwide, including hospital partnerships like this one. The grant has allowed the pediatric trauma program at University of Michigan’s C.S. Mott Children's Hospital to develop a novel, evidence-based program designed to reduce distracted teen driving. The program was developed in conjunction with U-M Injury Center and researchers in the U-M Transportation Research Institute's Young Driver Behavior and Injury Prevention Group.