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Plug-in electric vehicle conference wraps up in Detroit

October 4, 2009

The Business of Plugging In, sponsored by DTE Energy, General Motors, and the University of Michigan, was held October 19-21, 2009 in Detroit, Michigan.

The conference explored viable solutions to policies that will enable the commercial introduction of plug-in electric vehicles (PEVs) and economic models for success.

On October 20, the conference focused on "The Electrification of the Vehicle: Supporting a National Strategy," which examined how policy and business strategies can combine to speed up the introduction and acceptance of PEVs. The following day, the program addressed the marketing challenge of PEVs with the theme "When We Build It... Will they Come?" In addition to the conference sessions, an exposition showcased the latest innovations in PEVs, charging infrastructure, green power generation, Smart Grid applications, and other advanced technologies.

For more information see The Business of Plugging In.