MENU
Home Home Home
 

Hybrids are Becoming Mainstream

April 12, 2006

Hybrid gasoline-electric vehicles are rapidly becoming mainstream choices for American consumers, say researchers at the University of Michigan Transportation Research Institute.

ANN ARBOR, MI - Hybrid gasoline-electric vehicles are rapidly becoming mainstream choices for American consumers, say researchers at the University of Michigan Transportation Research Institute (UMTRI) and HybridCars.com.

"The first buyers were motivated by the novelty of the technology, but today's shoppers are more interested in tangible benefits, such as saving fuel, reducing emissions or reducing dependece on oil," said Walter McManus, director of UMTRI's Office for the Study of Automotive Transportation (OSAT).

McManus and colleague Brad Berman, editor of website HybridCars.com, surveyed more than 1,500 visitors to HybridCars.com from December 2004 to March 2005 to learn about consumer attitudes and views of hybrid vehicles. More than a third of the respondents said they own a hybrid and most of the rest said they were in the market for one.