American Wheels, Chinese Roads: Auto industry lecture
November 16, 2011
Author Michael Dunne will discuss his new book American Wheels, Chinese Roads: The Story of General Motors in China (John Wiley & Sons, 2011) during a public lecture at the University of Michigan on November 30. The lecture will take place at the Ross School of Business, Blau Auditorium, from 5-6 p.m., followed by a reception and book signing.
Dunne, a 20-year Asian auto industry analyst and consultant, will detail the ways in which GM's executive team navigated the challenges posed by China's unique and complex business environment, even as the auto giant detoured into bankruptcy at home.
"GM is just a great story," Dunne says. "It fell on its back in the U.S. and is booming in China. Same company, two totally different outcomes. What gives?"
For more information, see event details.