Automotive Consumer Research
UMTRI researchers hold an in-depth understanding of the market and consumer segmentation in the automotive industry. Analysis methods include discrete choice models of consumer automotive demand and Nash equilibrium models of the automotive market.
Recent Publications
SEE MOREMichael Sivak.
report UMTRI-2013-17
This study examined recent trends in the numbers of light-duty vehicles (cars, pickup trucks, SUVs, and vans) in the U.S. fleet. The...
Bruce M. Belzowski
report UMTRI-2015-20
There are dramatic changes taking place in the U.S. automotive industry as it moves to meet stringent government mandated Corporate...
Brandon Schoettle, Michael Sivak
report UMTRI-2014-29
In August 2012, the U.S. Environmental Protection Agency (EPA) and the National Highway Traffic Safety Administration (NHTSA) announced...
Brandon Schoettle, Michael Sivak
report UMTRI-2014-10
This survey ex amined public opinion regarding connected - vehicle technology across three major English - speaking countries — the U...
Brandon Schoettle, Michael Sivak
report UMTRI-2014-15
This report discusses the application of Corporate Average Fuel Economy (CAFE) credits that are currently available to vehicle...