Powertrain Strategies for the 21st Century
Posted 07/14/2009
Powertrain Strategies Conference to be held at U-M
No technology will play a greater role in the future of the auto industry than new powertrains being developed by manufacturers and suppliers, and nothing is having more impact on industry decisions than the new U.S. government fuel economy regulations.
This one-day conference “Powertrain Strategies for the 21st Century: How Are New Regulations Affecting Company Strategies?” will take place Wednesday, July 15 at the U-M Michigan League Ballroom, 911 North University Avenue, from 9 a.m.–4:00 p.m. UMTRI’s Automotive Analysis Division is hosting the event.
The conference will focus on the powertrain strategies that manufacturers and suppliers think will allow the industry to meet the new fuel economy standards. Presenters from manufacturers, suppliers, academia, and government will provide key insights into how these new regulations offer both challenges and opportunities for the industry.
Confirmed speakers include the following:
Bruce Belzowski, University of Michigan, will moderate the conference.
Dennis Assanis, University of Michigan, will provide an overview of U-M powertrain research.
William Charmley, U.S. Environmental Protection Agency, will describe the complexity of the new fuel economy regulations.
Justin Ward, Toyota Motor Company, will discuss Toyota’s sustainable mobility goals and how they link to meeting new U.S. regulations.
Daniel Kapp, Ford Motor Company, will discuss Ford’s vision for future powertrains that will allow the company to meet new regulations.
Robert Czarnowski, BorgWarner, will talk about what his company is doing to support manufacturers in the area of powertrains.
John Ettlie, Rochester Institute of Technology, will discuss their upcoming research on powertrain R&D/Innovation processes.
Bryan Krulikowski, Morpace Market Research, will present the results of his company’s consumer research entitled “Powertrain Acceptance and Consumer Engagement.”
The conference coincides with the first day of the Ann Arbor Art Fair. Attendees will be able to attend the fair during the lunch break (1.5 hours) and after the conference.
Admission to the conference is free for UMTRI-AAD affiliates and U-M students, faculty, and staff.