Transportation Expertise

Automotive Consumer Research

UMTRI researchers hold an in-depth understanding of the market and consumer segmentation in the automotive industry. Analysis methods include discrete choice models of consumer automotive demand and Nash equilibrium models of the automotive market.

Selected projects in this area:

AAD Affiliates
Sponsor: Various Sponsors
Investigator: Walter McManus
07/01/2003 - 06/30/2020

Consumer Choice Modeling of the California Clean Car Discount Pgm
Sponsor: Union of Concerned Scientists
Investigator: Walter McManus
01/06/2005 - 00/00/0000