Behavioral Sciences Group
Mission: To conduct research that enhances the safety and efficiency of transportation by advancing expert and public understanding of the social and behavioral issues important to transportation.
The group is committed to making its research findings accessible, applicable, and available to a wide range of organizations and individuals. Using various research approaches, the division works to:
- Evaluate the effects of public policy and intervention programs that promote safe driving
- Expand knowledge of the social and behavioral factors related to high-risk driving behavior
- Investigate social, behavioral, and cognitive factors related to Intelligent Transportation System technologies
- Prevent traffic injuries and fatalities through the development of programs that intervene against factors related to high-risk driving behavior
- Understand the relationship between public policy and social and behavioral factors in transportation
The Behavioral Sciences Group is committed to the University's teaching mission, maintaining affiliations with academic departments, and providing students valuable research experience.
Behavorial Sciences Group is also the host group for the Michigan Center for Advancing Safe Transportation throughout the Lifespan (M-CASTL), a University Transportation Center (UTC).