Social and Behavioral Analysis (SBA)
Mission: To conduct research that enhances the safety and efficiency of transportation by advancing expert and public understanding of the social and behavioral issues important to transportation.
The division is committed to making its research findings accessible, applicable, and available to a wide range of organizations and individuals. Using various research approaches, the division works to:
- Evaluate the effects of public policy and intervention programs that promote safe driving
- Expand knowledge of the social and behavioral factors related to high-risk driving behavior
- Investigate social, behavioral, and cognitive factors related to Intelligent Transportation System technologies
- Prevent traffic injuries and fatalities through the development of programs that intervene against factors related to high-risk driving behavior
- Understand the relationship between public policy and social and behavioral factors in transportation
The Social and Behavioral Analysis Division is committed to the University's teaching mission, maintaining affiliations with academic departments, and providing students valuable research experience.
Social and Behavioral Analysis is also hosting the new University Transportation Center entitled the Michigan Center for Advancing Safe Transportation throughout the Lifespan (M-CASTL).
