Globalization of the Automotive Industry

Flynn, M., Alkire, K.F., Senter, R.H. 1999. Shifting Strategies: The Big Three in ASEAN.
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This report reviews the circumstances surrounding the Big Three entry decisions, including the earlier participation of these companies in ASEAN, the factors spurring their current investments, their specific entry strategies, their decision processes, and the accuracy of their assumptions about the local economies. We then discuss a range of market issues, covering product selection, marketing and sales strategies, retail distribution strategies and retail customer financing efforts. Finally, we examine their production targets, including export plans, and their procurement strategies. Authors: Michael S. Flynn, Kara F. Alkire, and Richard Senter, Jr.