Factors Affecting the Future Transformation of the North American Automotive Industry

Richardson, B.C., Davis, J., Edwards, M.H., Wells, R.C., Flynn, M. 1997. Factors Affecting the Future Transformation of the North American Automotive Industry.
[ Full Text ]

This 1997 report draws on interviews and focus groups to identify and map both internal and external forces of change affecting the industry. The report reviews and discusses a wide range of the major change challenges identified by industry thought leaders, including globalization, customer desires and needs, technological innovation, and competition. It also treats other challenges, such as economic factors, human resources, societal issues, governmental policy, and environmental factors.