Delphi X Forecast and Analysis of the North American Automotive Industry. Volume 1: Technology

Cole, D.E., Londal, G.F. 2000. Delphi X Forecast and Analysis of the North American Automotive Industry. Volume 1: Technology.
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Understanding the fast-changing nature of the North American Automotive Industry requires the clearest possible vision of the competitive environment of the future. This forecast, the ninth in an ongoing series, provides an important benchmarking tool and guide to the future direction of the North American automotive industry. What will the car of the future look like, and how much will it cost? From what materials will cars be made? How will government regulations shape the engineering and performance of new vehicles five to ten years from now? The likely answers to these and many other questions can be found in Delphi X. How do these findings add value to strategic planning efforts? In concert with OSAT discussion and analysis, the results of this comprehensive industry survey provide insight into areas where uncertainties exist regarding future developments. For example, manufacturers may ask themselves if California-style requirements for low-emission vehicles will become the national standard. If so, industry will be challenged to find ways to achieve such emission reductions, while at the same time constraining price increases. With respect to technology, the results above provide examples of some significant changes expected by panelists; organizations that are prepared to commit the substantial financial and human resources required to be leaders in the development of engine technology will certainly have a competitive advantage. The following discussion provides some background regarding the Delphi survey process and how results are presented, and touches on some additional ways in which the analysis can add value to existing strategic planning or research activities. Topics addressed in the three-volume publication are also identified.