Economics of the Automotive Industry

Davis, J. 1998. DELPHI IX: Forecast and Analysis of the North American Automotive Industry. Volume 1: Marketing.
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Delphi IX is a detailed analysis of forecasts by three separate panels of automotive industry executives, directors, managers and engineers who are experts in automotive technology, materials, or marketing. These individuals were selected because they occupy positions of responsibility within the automotive industry and have strategic insight into important industry trends. This report, published in three volumes, is ninth in a series of in-depth studies of long-range automotive trends. OSAT collects the data, from the separate panels, and analyzes, interprets and presents the results in the form of this document. Since the forecasts are those of the experts from the industry, Delphi IX is essentially the industry�s own consensus forecast. Such forecasts present and important basis for business decisions and provide valuable strategic planning information for those involved in all areas of the North American automotive industry: manufacturers; service, component and materials suppliers; government; labor; public utilities; and financial institutions. We believe these to be the most authoritative and dependable North American automotive forecasts available.