Automotive Consumer Research

Flynn, M., Belzowski, B.M., Alkire, K.F., Senter, R.H., Hill, K., Cragen, J.C., Mateyka, J.A., Wujciak, D.K. 2000. Competing for Customers: the Future of Automotive Retailing.
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The Office for the Study of Automotive Transportation, with funding from A. T. Kearney, performed this study of the future of automotive retailing. The study constituted a three stage effort: first, a review of distribution systems for three big ticket consumer product industries; second, 45 interviews with thought leaders among automotive dealers, manufacturers, and analysts; and third, a mail questionnaire with responses from 775 dealers and 31 executives at manufacturers from 22 different companies or divisions, covering about 95 percent of all U.S. sales.